Reclamation: The Art of Becoming Her...

Before influencer marketing was even considered a career, I was building brands online from scratch.

I built my first brand on MySpace in the early days of social media — back when platforms were still shaping culture — and even caught the attention of Paris Hilton’s team, which led to being featured in one of her books. Long before courses, coaches, and algorithms took over the internet, I organically built an audience of over 300,000 followers and spent more than 15 years helping women build brands, visibility, influence, and income online.

That journey eventually led me to Silicon Valley, where I took an opportunity in tech and helped build the community and brand experience for a startup that scaled to a $100M+ valuation.

Then came the layoffs.

After helping build other people’s dreams for years, I found myself having to rebuild my own life and brand from the ground up. And honestly? Starting over when people already know your name can sometimes be even harder — because you have to rebuild trust, momentum, and identity all over again.

So this isn’t theory for me.

I’ve taught branding, sales, influence, and reinvention for years — and now I’m rebuilding in real time alongside the women following this journey. I’m sharing the strategy, mindset, systems, and behind-the-scenes process as I create my next chapter from scratch.

If you’re rebuilding, rebranding, starting over, or becoming who you were always meant to be… you’re in the right place.